Snapchat waa barnaamij isgaarsiineed oo caan ku ah astaanta gaarka ah ee “sawirrada iyo muuqaallada dhaqso u tirtirma” (disappearing photos & videos). Waxaa la sameeyay 2011-kii by Evan Spiegel, Bobby Murphy, iyo Reggie Brown, iyagoo arday ka ahaa Jaamacadda Stanford. Snapchat wuxuu leeyahay in ka badan 900 milyan oo isticmaale oo firfircoon oo bishii, waxaana si gaar ah loogu caan baxay dhalinyarada iyo generation-ka Z, sababtoo ah astaamihiisa madadaalo leh iyo asturnaanta uu bixiyo.
Maqaalkan waxaan si faahfaahsan uga hadli doonaa astaamaha, faa’iidooyinka, dhibaatooyinka, iyo dabeecadaha gaarka ah ee Snapchat.
Sifada asaasiga ah ee Snapchat waa “Snaps” — sawirro ama muuqaallo gaagaaban oo la diro, kuwaas oo si otomaatig ah u tirtirma ka dib marka qofka kale uu arko (waqti gaar ah, sida 1-10 ilbiriqsi), haddii aan la keydin.
Isticmaalayaashu waxay wadaagi karaan Snaps oo ka koobmaya “Story” oo ay saaxiibbadoodu arki karaan 24 saacadood, ka dibna si otomaatig ah u baabba’a.
Snapchat waxaa loo yaqaan horumarkiisa teknoolajiyada “Augmented Reality” (AR) — filters-ka iyo lenses-ka wajiga oo bedelaya muuqaalka, dabaqaya sawirro madadaalo leh, ama ku daraya astaamo dhalinyaro jecel yihiin.
Astaan lagu magacaabo “Snapstreaks” ayaa dhiirigelisa isticmaalayaasha inay maalin walba is-diraan Snaps saaxiibkood — taasoo lambar u kordhisa muddada ay labadoodu is-dirsadeen si joogto ah.
Snap Map wuxuu tusaa goobta (location) saaxiibbadaada haddii ay ogolaadaan wadaagida goobta, waxaana lagu arki karaa “Snaps” ay bulshadu ka soo diraan goobo kala duwan oo aduunka ah.
Qaybta “Discover” waxay bixisaa war, madadaalo, iyo nuxur (content) ay soo saareen wargeysyo, telefishinno, iyo horumariyeyaal nuxur oo la xidhiidha.
Sida TikTok, “Spotlight” waa qaybta muuqaalada gaagaaban (short videos) ee Snapchat, halkaas oo isticmaalayaashu ay ka wadaagi karaan muuqaallo madadaalo leh oo la arki karo bulshada oo dhan.
Snapchat wuxuu bixiyaa:
| Sifada | Snapchat | TikTok | |
|---|---|---|---|
| Nuxur dhaqso u tirtirma | Haa (asal) | Xaddidan (Stories) | Maya |
| AR Filters | Aad u xoog badan | Dhexdhexaad | Xoog badan |
| Muuqaallo Gaagaaban | Spotlight | Reels | Asal |
| Fariimo Gaar ah | Haa | Haa | Xaddidan |
| Da’da ugu badan isticmaasha | 13-24 | 18-34 | 16-30 |